With the ever increasing number of prospective customers using mobile technology, creating an app for your business is moving from a luxury to a necessity.    According to recent data from Statista, […]

For many sales and marketing professionals understanding the buying cycle of a prospective customer is a key component of success.   It allows businesses to reach the customer where they are […]

A new startup is hoping to use the latest and greatest in ecommerce and digital marketing technology to change the way parents shop for kid’s clothes.  Check out this article from Forbes about […]

You hear a lot about why marketers and sales people should create buyer persons but what exactly are they?   Essentially a buyer persona is a fact-based avatar of the […]

It can be frustrating to build a entire promotional program just to see it flop.  Or have a whole slew of new customers respond to one AD,  but never return again.  […]