It can be frustrating to build a entire promotional program just to see it flop.  Or have a whole slew of new customers respond to one AD,  but never return again.  Just what are customers looking for?

Fortunately, through advances in buyer-facing technology businesses can now learn a lot about what makes customers happy and keep coming back through the data they leave behind.  Recently, Entrepreneur shared an article on the science of customer behavior that sheds some light on ways businesses large and small can use data to build loyalty among customers.  Click here to learn more!